A once-in-a-lifetime trip to Montana to meet Dierks, a nationwide rush of entries, and 1,654 fans who showed up for The Riser Foundation along the way.
A Montana prize with a nationwide pull. California led the way, but Dierks fans turned out from all 50 states — and Montana itself punched well above its weight.
Every entry was a donation. 1,654 fans turned the dream of a trip to Montana into real dollars for The Riser Foundation — and across email, SMS and paid social, the cause reached fans 1,071,440 times along the way.